Story | Published on 2024-06-05 by PYECSO Publication Team
Najia Moqeem from Kabul always dreamed of running her own business but lacked the resources and knowledge to start. After participating in PYECSO’s Online Business Training Program, she gained valuable insights into product research, branding, and marketing. Today, she has launched her own private label on Amazon, selling organic skincare products sourced from local Afghan farms. Her products are now popular across multiple countries, and Najia is on track to scale her brand further. "This program was a turning point in my life; it gave me the tools to turn my dream into a reality," she said.
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